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WAITING FOR TOMMY: ADAM FORTIER
BY RICHARD JOHNSTON

RICHARD: What do you think you could do for the big guns, Marvel or DC?
ADAM: Marvel : I would create a different sort of content, more child friendly, and sell that in the mass market. Although , for Marvel, it's more about properly identifying the product available. For instance, you have the Ultimate line, which was started with Ultimate Spider-Man, a children appropriate book. Then you follow up with Ultimates and Ultimate X-men, great books in their own right, but not so much for children. So, more importantly than creating children specific books, it would be about branding.


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For DC, it's a matter of removing the "history" from the comics. Superman is a character that's been around since the late 30s, and to really pick up a superman comic, you're aware of that history that you'll really never have access to. In the past it was all about the serials, whether on radio, in movie theaters, or on television. We've moved from that as a society to specific length series, with a beginning, middle, and eventually end (look at the whole DVD boxed set thing going on....people want to start from the beginning). If you look at DC in the past, they've been able to accomplish this (the whole silver age, Crisis). I think it's time that happened again.

RICHARD: What are your own creative ambitions in comics?
ADAM: When Valiant first came out, I was working in retail in the comic stores. It was such a great thing to see, a publisher that was able to challenge Marvel and DC for publishing supremacy. It's my dream to create a super-hero universe that would be able to compete on a story and art level with Marvel and DC. I think that this is more than possible, and it's even been done before (see Marvel in the 60s), but it would take a lot of energy, as well as the right people. This is something that I've been working on for a while now, and I hope to be able to start publishing these comics in 2004.

I wish I had a long list of creative ambitions, but my job is the same regardless of what is being published. The only thing that a good comic book does is make my job easier, not change it.

------------------------------ And then he was off, mysterious nexus disappeared into the mist. And here's the thing. A lot of what Adam said, has been said by fans, commentators, message board posters for years. Wide appeal, price point, and more. This is not new. The difference is, that Adam looks like he may well be in a position to do something about it. Should be a fun few decades. keep an eye on him, folks

Rich Johnston writes Lying In The Gutters!

Pages: 1 | 2 | 3 | 4

The Waiting For Tommy Archive

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