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WAITING FOR TOMMY
By Richard Johnston

MARK MILLAR: I think Epic's a great thing in this regard. We're selling not only a dream job for many people but also a dream lifestyle. You can make an awful lot of money doing something you love. That's a big part of why we all wanted to be in bands growing up and it applies just as much to comics.

JOE QUESADA: Marvel was just asked to host a party at the US Senate on June 19, It's a Hulk theme. I'll try to get W to sign my copy of the Ultimates and perhaps drop issues of Captain America over Iraq. If that doesn't work I'll push for the National Comics Day ;-)

NICK BARRUCCI: Cool - is Marvel doing it? What can we do to help push this event?

JOE QUESADA: Well, for starters it would help if you were nowhere near it.

NICK BARRUCCI: You entertain the Senate, and I'll take care of the President.

One step at a time baby!

JOE QUESADA: You're thinking Clinton is still in office. I hear Bush don't go for that sh*t. But there was something that was starting to worry me, from an earlier part of the discussion.

RICHARD JOHNSTON: Saying "Comics Are Cool" ensures that they won't be. However that doesn't mean you can't do advertising that makes things cool. You just have to say it in a different way.

Being sparse, clever and obscure is one way.

Using unusually unexpected celebrities well is another.

And if anyone wants to fund radio advertising, I work as a senior writer for Radioville, the UK's no.1 radio advertising agency, and I've got loads of ideas.

NICK BARRUCCI: We're looking for ideas. You're a peer. Please feel free to throw them out at us.

I'm working on some celebrity endorsement, but the one thing is, we don't pay them, because they have to like what they're promoting. It's better that way.

JOE QUESADA: Saying "Comics Are Cool" ensures that they won't be. This is the smartest thing said in this whole thread and I'm ashamed to admit that Rich said it. You label something and you can be sure that people will never perceive you as that.

NICK BARRUCCI: See, now we're getting there! So what do we change it to? Come on - anyone? Got Milk?

MARK MILLAR: Never underestimate how much free press you can get. I had The Authority's gay kiss on Israeli TV with just a careful article in the Sunday Times. Likewise Red Son and it never cost a penny. Newspapers and TV have endless space they need to fill every day so by giving them the hook we can get ads worth hundreds of thousands on the news instead of in the breaks.

TV and newspaper people LOVE comics. They're media guys. They grew up on this sh*t. We could get as much free press as we want.

NICK BARRUCCI: And Mark - we will! And we'll start planning it better as well!

JOE QUESADA: Just call it "The Revolution!"

NICK BARRUCCI: That might work. Here's another thought - "Comics are for Everyone!"

Or will that not work since all comics are not?

[I hadn't said anything for a while, because I'd been typing.]

RICHARD JOHNSTON: Reading Comics Is Hazardous For Your Health Ban Comics Comics Rot The Brain Comics Are Rotting The Brains Of Our Youth This Is Your Brain. This Is Your Brain On Comics. Comics Are For People Who Can't Read Reading Comics Are A Sign of Deviancy Comics Are For People Who Never Grew Up Comics Are For People Who Can't Get Laid Comics Are For Kids Comics Are for People With No Imagination No One I Know Still Reads Comics Throw Away All Your Comics Girls Don't Like Comics

Juxtaposed with images suggesting the opposite, or twisting it. Someone call an art director.

A start.

MARK MILLAR: F**K BOOKS! LOVE COMICS!

Pages: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 Continued Here...

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