WAITING FOR TOMMY: BAN COMICS
By Richard Johnston

Joe Quesada critically mauled the Celebrity campaign for being too earnest and seeking. Joe, like myself, is a believer that to recapture the younger market, you aim at their elders. Just as the young try to exceed what others believe is suitable for them, and want to be treated older than their actual age, then aiming at nineteen year olds may reap rewards in other markets. It's worked for cigarettes, Playstation games, higher-rated movies, the glamour, the appeal is intense. The magazine Just Seventeen has hardly any seventeen or even sixteen year old readers, they're all about nine or ten, but wanting to be seventeen.

Continued Here...