WAITING FOR TOMMY: BAN COMICS
By Richard Johnston

There's something about the taboo, the unavailable that makes it particularly enticing. And given that enticement, the market will form their own ways of getting to the product overcoming whatever barriers exist between the punter and the product. In the UK, Viz Comic is a comedy anthology comic magazine based on traditional British kids characters. Expect that the likes of Dennis The Menace, Rodger The Dodger, Desperate Dan and Minnie The Minx have been replaced with Sid The Sexist, The Fat Slags, Tasha Slapper and Johnny Fartpants. There's a Not For Sale To children on the front, but it's still popular in the school playground. The barrier of purchase is overcome by willingness.

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