FOR TOMMY - COMICS ACTIVISM
three amongst hundreds. Will Eisner's The Name Of the Game,
Y The Last Man, Transmetropolitan, Gemma Bovery, etc etc.
I reckon I'll be revisiting that point. And that 'kids comics'
thing. Despite Joe Quesada's occasional oddities on the subject,
comics aimed at kids, not just those aimed at teens -- which
kids want against their parents' better nature -- are a good
thing. But they'll take time to establish themselves. Gus
Beezer from Marvel sold terribly in pre-orders. but for those
shops who did keep it in stock, it's proved a perennial seller.
If only they could get some more. I hear Shelley Bond at Vertigo
is starting up a kids line. bizarre I know, but then L'il
Endless is still a book in much demand. Everything changes.
of the HE
READS COMICS mock adverts I ran a couple of weeks ago,
I was inundated with comments, many in praise, many who thought
I'd clearly lost it. Not showing the comic? Not showing the
celebrity reading the comic? Not saying that comics are great?
Wasn't I meant to work in advertising or something?
were some other versions of those HE READS COMICS posters
from other art directors, before I went for the black and
white graphic shot (and no comics) - they were also refreshingly
clear of comic imagery to give the piece a non-geeky, non-self-obsessed
agrees though, and here are some other fine submissions during
Singh, of Comic Book Resources, wrote in some detail with
can find anything in comics. The basic slogan is either:
all in Comic Books."
Books. We've got that too."
got them/him/her/it [depending on the pic] too."
the ads would look sort of similar to yours, but emphasize
not the stars, but the PRODUCT themselves. I see the reasoning
in your stuff and I LIKE it a lot, except that at times I
was reminded of the old AIDS ads from DC comics in the 80's.
follow a similar format.
Let's say we're advertising the Fantastic Four before Mark
Text: "Sex Appeal With Your Science Class." Image: Shot of
the FF Bottom Text: It's all in Comic Books (or whichever
slogan). Buy the FANTASTIC FOUR monthly from Marvel Comics
wherever you buy comics.
do like the "Comic Books. We've got that too" slogan a lot,
but the first slogan is so succinct and says it all. I think
it's a good way to advertise non superhero stuff like Sandman.
stuff dreams are made off. Literally." [Shot of the The Endless]
It's all in Comic Books. Buy the SANDMAN collections from
DC/Vertigo wherever you buy comics.
dunno man, I think this is something good... it just speaks
I could be off base.
my favourite advertising analogies is selling a power drill.
Now you can show off the drill, it's various bits, the design,
the weight, the speed and you may do a fine job. And you'll
get all the drill techies buying in to it, maybe a little
spill-off into people who are only slightly interested in
drills. But once that market's been tapped, your drill sales
are going to plummet.
not advertise the hole? The hole made by the drill. Is it
a fine quality hole, will it take a screw, what can you do
with the holes, why are the holes better than holes from other
the benefit, not the product. In the HE/SHE READS COMICS campaign,
the benefit is success, admiration and insight. Not how cool
Batman looks. As I said at the time, the immensely successful
Playstation 'Nipples' ads, advertise the excitement and edginess
of gaming. Not a shot of a screen or the machine itself.
the similarity to DC AIDS ads, I don't recall those. But hey,
retro's in didn't you know?
received questions as to how this idea might work on other
media. And concerns that the campaign was too generalised,
not specific enough, and dammit, shouldn't there be a comic
in there somewhere? Oh and the assumption that this would
work great anywhere except on radio, because of course, you
couldn't show the comic on the radio. Not that I was showing
it in the poster, but hey.
maybe I can throw a sop to the crowd and actually mention
something about the comic in question. And one link I'd been
sent showed that Keanu Reeves is a bit of a fan of Wolverine.
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