Behind The Curtain
With Bill Rosemann |
G.I.
JOE CONVENTION SPECIAL - SIGNED VERSION
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BTC:
So let's talk about those titles. First up has to be those
Real American Heroes, G.I.
Joe. My initial question is, when everyone started
seeing those cool T-shirts popping up, many dismissed
it as a retro fad. What gave you the foresight to have
faith in the Joe's long-term viability?
JOSH:
Well, since I was the guy who had a big hand in starting
the T-shirt movement, it only strengthened my confidence
that this would be huge in comics. I guess the only
way to understand how confident I was in it was to be
an early twenty something who played with the toys and
watched the cartoon and read the comics. Knowing the
characters inside and out, I also understood that they
really offered a pool of endless ideas. (Larry) Hama
and the cartoon writers built such a rich universe to
draw from. It was pretty sophisticated for a vehicle
to sell kids toys. |
BTC:
So how did you land the Joe license, a brand that the big
boys would have loved to have?
JOSH:
We made a proposal like anyone else would, and from what I
understand were the only ones who would put our money where
our mouth was. At the time, no one was thinking of paying
that much for a comic book license that wasn't Star Wars.
No one understood the potential demand there. So Devil's Due
secured the rights, and then began talking to publishers.
I could have published through Devil's Due, but Image bit,
and was the route I really wanted to go.
BTC:
That's so funny... years ago you were reading about Image
and now you're a big part of their publishing plan. Okay,
so a year has passed since Snake Eyes returned and the titles
(both G.I. Joe and Frontline)
are both still firmly planted in the Top 50. What has kept
these titles up so high in the sales charts?
JOSH:
It really is how you handle the characters. There are so many,
and while it was tricky at first, I feel I really know how
to keep people interested. "The story is paramount," to quote
big Walt D. Secondly, the G.I. Joe fans really do care about
these characters. They're great, iconic figures just like
the best that DC and Marvel have to offer, and we were able
to prove that. Also, it has all the frills of superhero action,
but without as many tights. The heroes are more down to earth,
while the villains are over the top, which I think is a big
part of what makes the formula a success.
I also
think having a solid, ongoing series says a lot. We give you
a good cover, a kick-ass back cover painting, and a good interior,
and it comes every month. Our issue 15 is already back to
outselling a lot of the '80s books that followed our lead.
I'm very proud of that.
BTC:
What can Joe fans look forward to in the first half of 2003?
JOSH:
A slew of big name talent will be contributing their skills
to G.I. Joe in '03, but I can't announce just who yet. Also,
the story is leading up to a big, huge scale battle--the first
chapter leading up to that being issue 16. We'll have a couple
of other arcs after that, and get back into our big story
that leads up to issue 25, which will be my last issue on
the main series.
We're
also planning a very special event to be announced soon, involving
an artist who's name rhymes with "Zike Meck".
BTC:
Hmm... I think I know his evil twin! Okay, since you mentioned
this "special event", do you foresee additional one-shots
or miniseries for Joe & Cobra?
JOSH:
We're toying with the idea of doing one-shots, but right now
we're leaving them open to be Frontline issues. I'd rather
have two solid titles than have anything rushed. The problem
with G.I. Joe isn't what stories to tell, though. It's what
to cut out. So if we have an overflow of stories, and we think
they'll support themselves financially, we're keeping side
projects open.
BTC:
April sees the debut of two new Devil's Due projects. What
can you tell me about Kore and Lovebunny & Mr. Hell?
JOSH:
Imagine walking to your car one morning and finding a monstrous
goblin inside. You'd probably sh** your britches on the spot
and head for the hills. All the goblin cares about, however,
is hot-wiring your car, driving it through a portal to collect
his check from the chop shop, and going home for a beer. That's
the world of Kore.
Everyone
has read stories about worlds with wizards, elves and trolls,
but what if the magic on those worlds was suddenly all used
up? That's the setting for Abaddon, the world Alexander Crane
is thrown into when he meets a demon called the Mantikore.
Now possessed and hideously transformed, this former Chicago
museum worker is caught between an evil wizard who wants his
host demon's power and the citizens of Abaddon who need his
protection.
Meanwhile,
over in Lovebunny & Mr. Hell, Tim Seeley's would-be superheroine
and her sidekick/pet from Hell go to visit the Savage Dragon.
He's doing a signing at a local comic shop in the area, promoting
the comic based on his life, when the evil Industrielle attacks--a
villainess with a penchant for techno-industrial music who
paralyzes Dragon with her little nano machines--hey, it's
G.I. Joe #1-4 all over again! Mr. Hell is too busy at the
local fast food playground to help, leaving Bunny and Dragon
trapped with Industrielle and dozens of fanboys too busy arguing
over who could beat who to fear for their own safety. It's
gonna be a riot.
Lovebunny
has been our sleeper hit. Tim did a little strip with the
characters about five years ago, and right off the bat I was
like, "Dude, you have to publish this." He said, "Hell, dawg,
publish that shizzle and make me a cash money millionaire!"
So we did, and it's gathering a hell of a cult following.
Continued
here...
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