MARVEL AND AURASMA UNVEIL “MARVEL AUGMENTED REALITY” AT SXSW03/12/12 @ 1:32 pm EST
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“Avengers VS X-Men” Spurs Historic First Major Comic Book AR Initiative
DOCTOR STRANGE ENDS BOX OFFICE RUN WITH STAGGERING NUMBERS03/27/17 @ 8:45 pm EST
Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR
, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution
, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR
app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1
, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!
By opening this app and scanning select Marvel products featuring the Marvel AR
logo, you’ll unlock exclusive content starring the world’s most popular super heroes -- including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, get caught up on past events and more!
“It’s time to join the Marvel ReEvolution
, as we bring the worlds of print and digital media together for an unprecedented fan experience,” said Peter Phillips, senior vice president and general manager, Marvel Digital Media Group. “Avengers VS X-Men
is the biggest story we’ve ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products. Just wait till you see what we’ve planned!”
Marvel partnered with Aurasma, the world’s leading augmented reality platform, to create a mobile experience designed to empower fans to discover a new world of content that brings their favorite Super Heroes to life through tablets and mobile devices. Aurasma's cutting-edge image recognition technology enables the Marvel AR
app to recognize images in new Marvel comic books, promotional posters and other merchandise, seamlessly augmenting the images with interactive virtual content such as videos, animations and more.
“Marvel is no stranger to digital media and is once again making history, this time by using Aurasma’s transformative technology to bridge the physical world with the virtual,” said, David Stone, Aurasma's director of client services. “What better way to excite and engage fans than to give them the power to interact with all of their favorite characters in a new way?”
Aurasma's free platform unlocks a whole new dimension for partners to creatively enhance the real world. In this case, comic books will reach new depths by unleashing coveted and fan-pleasing content like director and editor commentary and other special features, only accessible through the Marvel AR
The Marvel AR
companion app, powered by Aurasma, will be available for free in April at the Apple App Store and Android Market.ABOUT MARVEL
: Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com
. ABOUT AURASMA
: Aurasma is the world’s first visual browser – a new augmented reality technology that merges the physical world with the virtual. Available as a free app for iPhone 3GS, 4, 4S, iPad2 and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.
Since its launch in June 2011, Aurasma has had more than three million downloads. Over 3,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.
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NEW HI-RES IMAGES FROM STEPHEN KING'S IT FEATURE PENNYWISE, THE LOSERS' CLUB03/27/17 @ 8:38 pm EST
Marvel can place another feather in its cap as Doctor Strange
finished its run at the box office, garnering some massive bucks for the first big screen adventure of the Sorcerer Supreme.
Scott Derrickson and Benedict Cumberbatch’s first Marvel Studioscollaboration earned $232.6 million in its domestic run, contributing to its $677 million worldwide haul. Those earnings are backed up with our own rating, where it's currently the 9th Best Comic Book Movie as voted by ComicBook.com readers.
The numbers also prove the Marvel magic is still going strong as they take relatively unknown properties and churn them out to create potential franchises.Doctor Strange’s
budget was $165 million, and productions typically have to double that in earnings in order to turn a profit due to distribution and marketing costs tacked on to that total. The fact that Doctor Strange greatly exceeded those numbers before home release is certainly a success for Disney and Marvel.
The run makes Doctor Strange
the 9th most profitable Marvel Studios film domestically and the 7th most profitable in the worldwide markets, coming behind the Avengers
films, Iron Man 3
, and Captain America: Winter Soldier
. This was bolstered by its $85 million opening weekend, an impressive feat for a brand new film with unestablished characters.
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WESTWORLD PROMOTES LOUIS HERTHUM TO SERIES REGULAR IN SEASON 203/27/17 @ 8:33 pm EST
These new high-resolution images from Warner Bros.' feature film adaptation of Stephen King's IT
will surely float your boat.
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SUPERGIRL CAST PRAISE KEVIN SMITH IN DISTANT SUN FEATURETTE03/27/17 @ 8:30 pm EST
It looks like the hosts of Westworld
are ready for even more spotlight in the show's second season. After Talulah Riley was promoted to a series regular for season two earlier this week, HBO has just revealed that another side character will have a major role in the new episodes.
Louis Herthum, who played Dolores' father Peter Abernathy in season one, has been promoted to a series regular for the second season. Herthum appeared in just six episodes during the first season, and this announcement means he's up for much more responsibility the second time around.
These announcements are exciting, as they feature characters that fans loved in season one. The promotions are also very telling of the new story arc coming in season two.
The scripts for the new season are currently being written, so the story is in the middle of unfolding as we speak. With these promotions occurring during the writing process, it's ensuring that the hosts will, in fact, have a much bigger role in season two.
Unfortunately, these casting announcements are the only details from the new season to have been revealed so far. The plot is being kept closely guarded, as the creative team is likely trying to avoid any fan theorists from putting two-and-two together.
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ClerksAMBER HEARD DROPS INTENSE TRAINING PHOTO FOR AQUAMAN03/27/17 @ 8:24 pm EST
filmmaker Kevin Smith directed his first episode ofSupergirl
earlier this season, and he has such a good time he came back to helm another. To celebrate his return, The CW has put out a new featurette previewing tonight's "Distant Sun" episode and the stars of the show giving Smith high-praise.
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JASON BOURNE DIRECTOR TO HELM BRIAN BENDIS ADAPTATION03/27/17 @ 8:17 pm EST
This year, theater goers will be introduced to an underwater kingdom like none other - and it won’t be because of The Little Mermaid
. No, the aquatic citadel of Atlantis will be brought to audiences through Justice League
as Zack Snyder’s take on the DC Comic franchise gets its live-action debut. The massive film will see Aquaman join the likes of Batman and Wonder Woman as the heroes join forces to save the world. And, along the way, fans will be brought down to visit Atlantis and meet characters such as Mera.
For comic book fans, Mera will be a familiar name. The character is a quintessential one to Aquaman
’s canon, and the heroine is set to star in Justice League before inheriting a leading role in Aquaman
. Amber Heard was charged with bringing the Atlantean to life, and fans got their first glimpse of her in-action during the most recent Justice League
trailer. Now, the actress is back in the gym to prepare herself for a more demanding role in James Wan’s standalone film about Aquaman.
And, judging by one recent photo, Heard is going all-out with her training regime. She looks as if she just stepped out of a comic.
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FIRST OFFICIAL TOMB RAIDER IMAGES, SYNOPSIS03/27/17 @ 8:14 pm EST
Jason Bourne director Paul Greengrass has signed on to direct a film adaptation of Brian Bendis and Marc Andreyko's 1998 Image creator-owned series Torso
, according to The Hollywood Reporter
is based on the true story of a series of grisly murders investigated by Elliott Ness - better known as the man who caught Al Capone.
Greengrass wouldn't be the first filmmaker to attempt an adaptation of Torso
. In 2006, Fight Club
director David Fincher was attached to the project, and in 2013, director David Lowery
was signed on for the film.
No projected release date for Torso
has been announced
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SECRET EMPIRE FIRES THE OPENING SALVO THIS APRIL03/27/17 @ 8:04 pm EST
The first official images of Alicia Vikander as Lara Croft in the new film adaptation of Tomb Raider
have been released via Vanity Fair
Along with the images a description of the plot was given. In the film, Lara Croft's father, a powerful businessman, goes missing. Despite having refused to take over his company, Lara sets out to find him in his last known location - a tomb on a remote island.
“When I was asked to take on this role I got really excited—Lara Croft is a truly iconic character,“ Vikander told Vanity Fair
. “I think people can identify with her for lots of different reasons, but for me I very much see her as a model for many young women. She’s trying to carve out her place in the world and connect her future with her past. She also has a fantastic mix of traits—tough, smart, vulnerable, plus she’s kick ass! She is also uniquely different to other characters I have taken on previously. It's a lot of fun trying to get into Lara’s head and the challenge of getting to grips with such a physical role is an element of this project that I find an absolute thrill.” Tomb Raider
is due out in theaters March 16, 2018.
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'ARROW': KATIE CASSIDY RETURNING AS SERIES REGULAR — WITH A TWIST03/27/17 @ 7:59 pm EST
The stage is set! Everything has been leading to this moment! The Secret Empire is upon us! But before the heroes of the Marvel Universe stand united against Hydra, prepare yourself for three senses-shattering lead-in issues coming to comic shops this April! As the Marvel Universe speeds headlong toward the blockbuster comic event of the year, no fan should miss SECRET EMPIRE: OPENING SALVO
– three key issues prepping fans for the epic event to come, shipping one week before SECRET EMPIRE #0 hits stores!
First, in CAPTAIN AMERICA: STEVE ROGERS #16
– Captain America prepares to step out of the shadows and into the light, but is the Marvel Universe ready? Plus, this oversized issue clocks in at 30 pages at no additional cost! Then, A.I.M is about to get serious in U.S.AVENGERS #5
as Captain America shows up on the scene. But where does that leave Roberto Da Costa? Finally, betrayal & destruction abound in THUNDERBOLTS #12
! With Baron Zemo back in the picture, what will be the final fate of the T-Bolts and Kobik?
Seeds sown here bear bitter fruit in the pages of Secret Empire this May! Don’t miss the Opening Salvo whenCAPTAIN AMERICA: STEVE ROGERS #16
, THUNDERBOLTS #12
and U.S.AVENGERS #5
come to local comic shops on April 19th
CAPTAIN AMERICA: STEVE ROGERS #16 (FEB170832)Written by NICK SPENCERArt by KEVIN LIBRADA, YILDRAY CINAR & JON MALINCover by DANIEL ACUNAFOC – 03/27/17, On-Sale 04/19/17
THUNDERBOLTS #12 (FEB170902)Written by JIM ZUBArt & Cover by JON MALINFOC – 03/27/17, On-Sale 04/19/17
U.S.AVENGERS #5 (FEB170835)Written by AL EWINGArt by PACO DIAZCover by PACO MEDINAFOC – 03/27/17, On-Sale 04/19/17
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'STRAIGHT OUTTA COMPTON' STAR O'SHEA JACKSON JR. EYES 'GODZILLA' SEQUEL03/27/17 @ 7:56 pm EST
Katie Cassidy is returning to the DC TV family.
After her character Laurel Lance was shockingly killed off Arrow
in season four, Cassidy is coming back to the CW series as Laurel's evil Earth-2 doppelgänger Black Siren, The Hollywood Reporter
has learned. The actress will appear in the final two episodes of season five before returning as a series regular for season six.
"One of the things that most excites us about Arrow
is that we go where the story takes us," executive producer Marc Guggenheim said in a statement. "Last year, the story took us to the tragic death of Laurel Lance. This year, our midseason finale reintroduced us to Laurel’s doppelgänger, Black Siren. We were so taken by Katie’s fearless interpretation of this character that we knew her story was not yet finished. We couldn’t be more thrilled to welcome Katie back to Arrow
as Black Siren, though as her appearances on Arrow
and Legends of Tomorrow
this season show, she never really left the family."
Black Siren's full-time return is a big deal, since Oliver still had hope that he could help her find redemption and become a hero when he gave her over to ARGUS. While it's been proven time and time again that multiverse doppelgängers are not the same people, Oliver still blames himself for Laurel's death at the hands of Damien Darhk (Neil McDonough). Subsequently, he hoped that by rehabilitating Black Siren, he could finally get some peace of mind.
It also means that the Arrow
showrunners are living up to their word. Back in the season four premiere, the showrunners introduced a season-long mystery by showing a funeral without revealing who was in the grave. When that storyline was first introduced, producers were outspoken about how they didn't know who was going to end up in the grave. When it came time to kill off a character to make good on that mystery, they picked Laurel despite her long DC Comics history as the Black Canary and Oliver's love interest.
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“Straight Outta Compton” star O’Shea Jackson Jr. is in negotiations to join Legendary’s “Godzilla: King of the Monsters.”
The movie already stars “Stranger Things” stand-out Millie Bobby Brown, along with Kyle Chandler and Vera Farmiga. “Krampus” helmer Michael Dougherty is directing the project from a script he penned with Zach Shields.
Aaron Taylor-Johnson, Bryan Cranston, Ken Watanabe, and Elizabeth Olsen starred in the 2014 “Godzilla” reboot, directed by Gareth Edwards. Sources tell Variety
that Watanabe is the only original cast member likely to return for the second installment.
Alex Garcia will oversee the tentpole for Legendary. “Godzilla: King of Monsters” hits theaters on March 22, 2019, with the monster mash-up “Godzilla vs. Kong” slated to bow the following year on May 29, 2020.
Legendary and Warner Bros. announced in late 2015 that all future “King Kong” and “Godzilla” movies would be developed by Legendary and distributed by Warner Bros., starting with “Kong: Skull Island.” Legendary currently holds a distribution deal with Universal, but in order to re-team Godzilla and King Kong, the studio returned the rights to WB.