MARVEL AND AURASMA UNVEIL “MARVEL AUGMENTED REALITY” AT SXSW03/12/12 @ 1:32 pm EST
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“Avengers VS X-Men” Spurs Historic First Major Comic Book AR Initiative
GUARDIANS OF THE GALAXY VOL 2 DIRECTOR DISCUSSES FILM'S CONTINUITY WITH THE MARVEL CINEMATIC UNIVERSE12/07/16 @ 12:44 pm EST
Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR
, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution
, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR
app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1
, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!
By opening this app and scanning select Marvel products featuring the Marvel AR
logo, you’ll unlock exclusive content starring the world’s most popular super heroes -- including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, get caught up on past events and more!
“It’s time to join the Marvel ReEvolution
, as we bring the worlds of print and digital media together for an unprecedented fan experience,” said Peter Phillips, senior vice president and general manager, Marvel Digital Media Group. “Avengers VS X-Men
is the biggest story we’ve ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products. Just wait till you see what we’ve planned!”
Marvel partnered with Aurasma, the world’s leading augmented reality platform, to create a mobile experience designed to empower fans to discover a new world of content that brings their favorite Super Heroes to life through tablets and mobile devices. Aurasma's cutting-edge image recognition technology enables the Marvel AR
app to recognize images in new Marvel comic books, promotional posters and other merchandise, seamlessly augmenting the images with interactive virtual content such as videos, animations and more.
“Marvel is no stranger to digital media and is once again making history, this time by using Aurasma’s transformative technology to bridge the physical world with the virtual,” said, David Stone, Aurasma's director of client services. “What better way to excite and engage fans than to give them the power to interact with all of their favorite characters in a new way?”
Aurasma's free platform unlocks a whole new dimension for partners to creatively enhance the real world. In this case, comic books will reach new depths by unleashing coveted and fan-pleasing content like director and editor commentary and other special features, only accessible through the Marvel AR
The Marvel AR
companion app, powered by Aurasma, will be available for free in April at the Apple App Store and Android Market.ABOUT MARVEL
: Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com
. ABOUT AURASMA
: Aurasma is the world’s first visual browser – a new augmented reality technology that merges the physical world with the virtual. Available as a free app for iPhone 3GS, 4, 4S, iPad2 and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.
Since its launch in June 2011, Aurasma has had more than three million downloads. Over 3,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.
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DC'S FOUR-NIGHT INVASION! CROSSOVER BOOSTS THE CW TO ITS BEST RATINGS WEEK IN 6 YEARS12/07/16 @ 12:40 pm EST
When Iron Man
premiered in 2008, no one could have predicted the force that the Marvel Cinematic Universe would become. The superhero film was the first of dozens which would spawn Marvel Studios, and the box-office continues to milk its superhero films for all their worth. Still, maintaining such an elaborate cinematic vision is in no way easy for executives and directors.
But, according to the director of Guardians of the Galaxy
, continuity is something he has never had to deal with.
In a recent Twitter spree, James Gunn took to answering fans’ questions about Guardians of the Galaxy Vol. 2
. It was there that the director commented on the film’s continuity within the MCU - and it is apparently nonexistent.
“I’m so out in space unconnected at this point, outside of Thanos in Vol 1
,” he wrote. “I’ve never had to deal with even a single moment of continuity.”
Of course, there are some threads of continuity scattered about theGuardians
films. While they may not make reference to Earthly heroes like Iron Man and Captain America, the Guardians do have to contend with intergalactic affairs like Thanos. The first film heavily focused on the villain as he came in conflict with Ronan, and it ended with the Mad Titan preparing to gather all of the universe’s Infinity Stones.
When Avengers: Infinity War
rolls around, it looks like Gunn’s projects will finally have their continuity align with the overall MCU much like how Doctor Strange will. The latter, whose film was directed by Scott Derrickson, introduced fans to the idea of the Marvel Cinematic Multiverse - and the sorcerer supreme will no doubt be part of the Avengers fight against Thanos.
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LEGENDS OF TOMORROW: CAMELOT 3000 PHOTO SHOWS A BLOODY BATTLE SCENE12/07/16 @ 12:35 pm EST
Last week, the Invasion! crossover special on The CW wreaked havoc in the Arrowverse as heroes like Supergirl, Green Arrow, and the Flash contended with an alien race. The same cannot be said for the network’s ratings though. The four-night crossover gifted The CW with a rather extraordinary gift; The CW had its best ratings week in six years with more than 2.3 million viewers, a number comparable to when Smallville
was on air.
On Monday, the event kicked off when Supergirl
suited up. The first crossover episode was the most-watched Monday night episode in almost seven years. 2.36 million viewers tuned into the thrilling episode which is also the network’s highest-rated Monday night of the past five years. It also looks like plenty of guys made sure to watch the superhero special as Monday marked a record rating for The CW with male viewers. The Supergirl
episode scored a rating of 0.8/3.
On Tuesday, the numbers kept flooding in when The Flash
made a comeback. “Invasion!” drew in a rating of 1.5 and over 4 million viewers which translates to a 39% increase in viewership from last season’s high of 3.17 million. Arrow
continued the trend on Wednesday night. The hit drama had a rating of 1.3 with more than 3.5 million viewers.
To end the Invasion! special, DC’s Legends of Tomorrow
treated fans to an explosive episode. The show raked in 3.33 million total viewers last night, an all-time high for the series. It also scored a rating of 1.1 which puts the episode just shy of Legends of Tomorrow’s highest demo rating. The series premiered with a 1.2 rating when its pilot debuted.
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DID SIMON PEGG JUST HINT HE'S WORKING ON THE STAR TREK 4 SCRIPT?12/07/16 @ 12:30 pm EST
When DC’s Legends of Tomorrow
returns from its midseason hiatus, the series will be going way in time to tackle an actual Arthurian legend. That is, King Arthur himself. Earlier this month, the title for Season 2’s twelfth episode was confirmed as “Camelot 3000,” harkening back to an old-school DC Comic from the 1980s. Now, one of the first images from the set has been released, and it shows a rather bloody battle getting underway.
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BOOM! ANNOUNCES WWE WRESTLEMANIA 2017 SPECIAL #112/07/16 @ 12:22 pm EST
Earlier this year, Trekkies saw JJ. Abrams’ Star Trek
reboot return to theaters when its third film debuted. Star Trek Beyond
rushed into theaters with critical backing, but its box-office failed to live up to Paramount’s expectations. The sci-fi thriller lagged with its earnings, but Abrams insisted a fourth Star Trek
film would be on its way. The studio did confirm the director was spot-on, but there’s been little talk of the film since.
Well, until now. Over on Twitter, fans are convinced that Simon Pegg is teasing them about his involvement with the project - and their evidence is pretty convincing.
Taking to social media, Pegg posted a photo of himself sitting behind his laptop while writer Doug Jung sits by his side. To their left, fans can also see the mascot for Abrams’ production studio Bad Robot, a company which works on the Star Trek
franchise. As for the two writers, they worked together on the Star Trek Beyond
script, so fans believe this new picture hints they are already working on a script for Star Trek 4.
“Today…” is what Pegg captioned the photo. The cryptic message has left fans wondering if his post is an unofficial nod to Star Trek 4
’s pre-production. If it is, then fans appear to be excited about the prospect; Many applauded Pegg and his comedic quips from Star Trek Beyond
, so his involvement with scripting the fourth movie would be a definite bonus.
However, the duo do conflict with previous reports from Paramount. Previously, the studio said J.D. Payne and Patrick McKay would handle the script for Star Trek 4
. If Pegg and Jung return, then it would clash with Paramount’s report.
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SUICIDE SQUAD AND STRANGER THINGS GET GRAMMY NOMINATIONS12/07/16 @ 12:14 pm EST
BOOM! Studios continues to bolster its anticipated WWE comics line, and now they've just announced a new addition that will arrive right in time for the battle of the immortals WrestleMania 33.
The WWE WrestleMania 2017 Special is a 40-page one-shot issue that harkens back to famous bouts that have taken place in WrestleMania's past. Matches like the classic ladder match between the Heartbreak Kid Shawn Michaels and Razor Ramon will be included, and the book will flow through multiple eras all the way to WrestleMania 30, where after months of tribulation and setbacks the beloved Daniel Bryan finally achieved Championship greatness.
The book will be written by Dennis Hopeless, Andy Belanger, Box Brown, Aubrey Sitterson, and Ross Thibodeaux, and is being drawn by Andy Belanger and Rob Guillory. Rob Schamberger is providing the main cover, while the "Fight Card" incentive cover is being drawn by Adam X Vass and the "WWE What If" incentive cover is being done by Jim Rugg. You can view Schamberger's main cover exclusively on ComicBook.com, which can be located in the gallery.
WWE: WrestleMania 2017 Special will retail for $7.99 and is scheduled to hit stores in March of 2017.
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Pop star Meghan Trainor announced the 2017 Grammy Award nominations Tuesday and it included some nods to DC’s most recent film and a breakout Netflix hit.'EMILY THE STRANGE' ANIMATED MOVIE IN THE WORKS AT AMAZON STUDIOS12/07/16 @ 12:05 pm EST
The soundtrack for Stranger Things got two nominations in the same category, Best Score Soundtrack for Visual Media. The soundtrack was broken into two volumes and both got a nomination. So the soundtrack is basically competing against itself… stranger things.
It’s also going up against The Revenant, Star Wars: The Force Awakens, The Hateful Eight and Bridge of Spies.
While the Suicide Squad soundtrack got three nominations. Best Compilation Soundtrack For Visual Media and two nods in Best Song Written For Visual Media with Heathens by Tyler Josephand Purple Lamborghini by Shamann Cooke, Sonny Moore & William Roberts.
The 59th annual Grammys will air Sunday, Feb. 12 on CBS.
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MARVEL'S 'INHUMANS' SETS 'DEXTER' GRAD AS SHOWRUNNER12/07/16 @ 12:03 pm EST
Pop culture figure Emily the Strange is getting a new shot at a movie career.
The intellectual property, a punky goth girl and her assorted cats created by skateboarder Rob Reger, is in the process of being set up to be adapted as a feature film at Amazon Studios.
Dark Horse Entertainment is negotiating the deal that once set will see the company's Mike Richardson acting as producer. Reger also will be a producer, as will Dark Horse's Keith Goldberg.
The character was created in the early 1990s by Reger, a skateboarder who was designing assorted stickers, T-shirts and skateboards. That one design took on a life of its own, and a multimillion-dollar worldwide business with toeholds in fashion, books and comics, toys, school supplies and accessories took off.
Dark Horse has been publishing Emily
comics since 2005 and soon after set up an adaptation at Universal. Chloe Grace Moretz was at one point attached to the project, which had writers such as Melissa Wallack (Dallas Buyer Club
) penning the script. When the rights lapsed, Dark Horse began shopping it.
Universal’s take was to have been live-action, but the Amazon Studios version will be in the form of an animated movie that would keep the authenticity and edge of the property. A search for writers is underway.
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MARVEL AND NETFLIX RELEASE NEW IRON FIST PHOTOS12/06/16 @ 2:57 pm EST
ABC and Marvel are turning to a familiar face to oversee The Inhumans.Dexter
grad Scott Buck has been tapped to serve as showrunner on ABC's straight-to-series Marvel and Imax drama, The Hollywood Reporter
The Inhumans, a race of superhumans with diverse and unique powers, were first introduced in Marvel Comics by Stan Lee and Jack Kirby in 1965. Since then, they have become among the most popular characters in the Marvel Universe. ABC's The Inhumans
will explore the never-before-told epic adventure of Black Bolt and the royal family.
Buck will serve as showrunner on the drama series, with the first two episodes set to exclusively unspool in Imax theaters over a two-week period starting Labor Day Weekend 2017 before the drama debuts on ABC in September in a groundbreaking, first-of-its-kind collaboration that helps cut through the crowded fall landscape.
deal extends Marvel's relationship with Buck, who is currently serving as showrunner on the comic book powerhouse's Netflix drama Iron Fist
. Iron Fist
is Marvel and Netflix's fourth series, with the fifth — mini The Defenders
— set to feature stars from the former as well as Daredevil
, Jessica Jones
and Luke Cage.
Picked up straight to series Nov. 14, The Inhumans
is ABC's latest Marvel collaboration.
Source: Comicbook | Categories: Marvel | Comments (0) | E-mail Article | Add a CommentSTAR WARS: ALAN TUDYK DESCRIBES UNIQUE CHALLENGES DEVELOPING ROGUE ONE DROID K-2SO12/06/16 @ 2:50 pm EST
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Bringing any character to life is always a unique challenge for an actor. You don't pull only what's on the page, but have to learn the character's life, their backstory, the way they'd respond to even the most outlandish situation, so that their responses come from a place of truth. But taking a character who is being animated in CGI and living alongside humans has to hold additional challenges, and actor Alan Tudyk, who plays the droid K-2SO in Rogue One: A Star Wars Story
had to explore that. Luckily, he has a background of not just classical acting training, but also voice acting; he's even motion captured a robot before.
"[With Voice Acting], it's really quick, from the time you get the character to the time that you're voicing it, and then they're animating it, it can be very fast," Tudyk told ComicBook.com during an interview at the Rogue One
press junket. "You get pictures and you sort of play around with the voice, some of them are like that. 'What about this? What about this?' Kind of just finding a voice is where it starts, and then you get the scenes and you go line by line, and so you'll do the lines three times in a row until you get the line right. It can be very disconnected from the overall script. A lot of times you don't read the entire script."
That of course contrasts drastically with developing a character on screen in a standard live-action role.
"When you're doing a role that's just like a typical role in a film, the costume sometimes informs a lot. You're wearing, if your character wears rings, somehow you start gesturing differently. The way that they hold their mouth will be a thing, and so as you get into the character, whatever they do that affects your look, that's a part of it, you're going to be onscreen," he explained.