MARVEL AND AURASMA UNVEIL “MARVEL AUGMENTED REALITY” AT SXSW03/12/12 @ 1:32 pm EST
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“Avengers VS X-Men” Spurs Historic First Major Comic Book AR Initiative
ADAM SANDLER AND HAPPY MADISON SET FAMILY ANIMATED FEATURE AT STX05/24/16 @ 7:19 pm EST
Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR
, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution
, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR
app powered by Aurasma will be released on April 2 for iOS and Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1
, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world’s most popular Super Heroes go to war!
By opening this app and scanning select Marvel products featuring the Marvel AR
logo, you’ll unlock exclusive content starring the world’s most popular super heroes -- including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, get caught up on past events and more!
“It’s time to join the Marvel ReEvolution
, as we bring the worlds of print and digital media together for an unprecedented fan experience,” said Peter Phillips, senior vice president and general manager, Marvel Digital Media Group. “Avengers VS X-Men
is the biggest story we’ve ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products. Just wait till you see what we’ve planned!”
Marvel partnered with Aurasma, the world’s leading augmented reality platform, to create a mobile experience designed to empower fans to discover a new world of content that brings their favorite Super Heroes to life through tablets and mobile devices. Aurasma's cutting-edge image recognition technology enables the Marvel AR
app to recognize images in new Marvel comic books, promotional posters and other merchandise, seamlessly augmenting the images with interactive virtual content such as videos, animations and more.
“Marvel is no stranger to digital media and is once again making history, this time by using Aurasma’s transformative technology to bridge the physical world with the virtual,” said, David Stone, Aurasma's director of client services. “What better way to excite and engage fans than to give them the power to interact with all of their favorite characters in a new way?”
Aurasma's free platform unlocks a whole new dimension for partners to creatively enhance the real world. In this case, comic books will reach new depths by unleashing coveted and fan-pleasing content like director and editor commentary and other special features, only accessible through the Marvel AR
The Marvel AR
companion app, powered by Aurasma, will be available for free in April at the Apple App Store and Android Market.ABOUT MARVEL
: Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com
. ABOUT AURASMA
: Aurasma is the world’s first visual browser – a new augmented reality technology that merges the physical world with the virtual. Available as a free app for iPhone 3GS, 4, 4S, iPad2 and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called “Auras”. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.
Since its launch in June 2011, Aurasma has had more than three million downloads. Over 3,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.
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AMC'S "PREACHER" DEBUTS TO MODEST RATINGS05/24/16 @ 7:15 pm EST
Adam Sandler and his Happy Madison Productions are set to make an untitled family animated project at STX Entertainment.
The Saturday Night Live
alum has a long-standing working relationship with STX chairman and CEO Robert Simonds; together they’ve made eight films with Sandler in the lead role: Airheads
, Billy Madison, Bulletproof, Happy Gilmore, The Wedding Singer, The Waterboy, Big Daddy
and Little Nicky.
Sandler’s Hotel Transylvania
franchise which spans two pics have grossed $825M-plus at the global box office for Sony.
STX Entertainment Motion Picture Group chairman Adam Fogelson announced the deal today which calls for Sandler to write, produce and star.
Fogelson, who worked with Chris Meledandri’s Illumination Entertainment on blockbusters including Despicable Me, Despicable Me 2, Minions, The Lorax
and more said in a statement: “As we continue to grow our company, the family arena is of critical importance to STX Entertainment and we are tremendously excited to have Adam Sandler and Happy Madison developing projects with us for the global animation market. Happy Madison is one of the most consistently successful and talented producers of family entertainment working in the business today. They have steadily been building this brand in this arena for years with the incredible success of the Hotel Transylvania
animated franchise. Adam already has some wonderful ideas about what he wants to develop with us and we look forward to working with him, Allen Covert and the entire Happy Madison team.”
Oren Aviv, STX president and chief content officer, who has overseen marketing on a number of Walt Disney and Pixar animated films added, “When we launched our new animation division, we said we would continue to seek out meaningful partnerships with long-term potential at our studio. Teaming with Adam Sandler and Happy Madison is exactly the kind of quality relationship that further defines STX as a home for the world’s best storytellers.”
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RETCONNING STEVE ROGERS WITH CAPTAIN AMERICA #1 (SEMI-SPOILERS)05/24/16 @ 10:17 am EST
Last Sunday evening, "Preacher" debuted onAMC to modest ratings. Deadline reports the premiere pulled in 2.4 million total viewers with 1.1m in the key 18-49 demographic.
In comparison to the network's debut of "Into The Badlands," which scored 6.39m viewers in the same time slot in November, "Preacher" got off to a soft start. The premiere faced some heavy competition in its time slot, as it aired during the Billboard Music Awards and the NBA and NHL playoffs as well as a new episode of "Game of Thrones."
Nevertheless, "Preacher" was the second-best scripted series debut of 2016 with its 0.9 key demo results; it falls just behind FX's "The People v. O.J. Simpson: American Crime Story" premiere.
Airing prior to "Preacher," "Fear the Walking Dead" saw 4.4m total viewers with 2.41m in the key demographic. This 1.9 demo rating continues to be an average showing for the series, on par with the previous five episodes of the series.
Based on Garth Ennis and Steve Dillon's acclaimed comic, "Preacher" stars Dominic Cooper as Jesse Custer, Ruth Negga as Jesse's ex-girlfriend Tulip, Gilgun as his vampire friend Cassidy, Colletti as Arseface and Lucy Griffiths as Emily, a character created for the TV show.
Developed for television by Evan Goldberg, Seth Rogen and Sam Catlin, "Preacher" airs Sundays at 9 pm EST on AMC.
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SUPERMAN DIES AT MIDNIGHT, AS 2016 CLAIMS ANOTHER (SPOILERS)05/24/16 @ 10:09 am EST
This week sees the release of the gorgeous-looking Captain America
#1 by Nick Spencer
and Jesus Saiz.
And it will utterly change the history and very nature of Captain America. This was probably the big announcement originally planned by Marvel for yesterday in the wake of DC Universe Rebirth spoilers but it’s looking like it’s now been held back.
So what is it?
Well, it’s not the kiss with Sharon Carter, who notices how much older than Steve she now looks. Not even the liberal-left wing jibe on how unemployment is driving Hydra recruitment.
Because this is the issue in which we get Nick Spencer’s The Anatomy Lesson
moment.The Anatomy Lesson
being the second issue of Swamp Thing
by Alan Moore
and Steve Bissette
where it is revealed that Swamp Thing was never Alec Holland, just the memory of him, preserved in vegetable matter.
Everything you knew was wrong. (Via Bleeding Cool)
Watch DF News for more information!
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A TRIP INSIDE THE WARCRAFT WAR ROOM WITH ROB KAZINSKY05/24/16 @ 10:00 am EST
You know that moment that everyone cried foul when they discovered that the Ultimate Spider-Man, Peter Parker, would die at the end if the mini-series called The Death Of Ultimate Spider-Man
Expect that to happen in Superman
#52 at the end of the storyline entitled The Final Days Of Superman
that precedes all the Superman Rebirth
issues, the solicitations of which have all been talking about Superman having died.
Because, yes, in Superman
#52, available at certain stores (and ComiXology) from midnight today and everywhere else on Wednesday at normal opening times, Superman dies. It’s been a rough 2016 hasn’t it?
It isn’t the first time of course. Probably won’t be the last. Hell, even in the New 52, he was meant to have died once at the hands of Doomsday. And, thanks to the Superman of the Pre-52 who managed to make the leap over to the New 52 from Convergence and hide out, they’ve already got a spare.
Oh, and yes, he dies in Wonder Woman’s arms. So that’s nice.
Okay, Lois Lane, you’ve got a headline to write, I think! You’ve written it many times before… but no sign yet of your Superwoman….
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Rob KazinskyX-MEN: APOCALYPSE AFTER THE CREDITS SCENE REVEALED05/24/16 @ 9:54 am EST
, a huge Warcraft
fan and the actor playing Orgrim
, takes us on a tour of the Warcraft War Room
. He explains that this is basically poetic license, as in the game players get their armor and weapons from vendors, from chests or taking them off of dead bad guys. But then again you also don’t play as a soldier for the Alliance or the Horde, your more of a freelancer. So something like this was needed in the filmWarcraft
opens June 10th.
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SPOILERS ahead for X-Men: Apocalypse.NEW TRAILER FOR MATTHEW MCCONAUGHEY'S ANIMATED COMEDY SING05/24/16 @ 9:47 am EST
It seems that, like X-Men: Days of Future Past
before it, X-Men: Apocalypse
will feature a post-credits coda that teases a major villain for an upcoming X-Men film.
It isn't clear whether the scene teases the villain of the as-yet-untitled sequel to The Wolverine
-- a real possibility, since it involves the Weapon X project -- or something a little further off, like Gambit
or the next X-Men team movie.
What it does is establish that there's someone from the "Essex Corporation" who has a vial of Wolverine's blood. Who's that?
Well, it likely has ties to Nathaniel Essex, the villain known as Mister Sinister. There's also speculation over at Screen Crush that the scene could imply somebody is looking to create a Wolverine of their own -- something that could lead to the creation of X-23.
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GOTHAM SEASON 3 VILLAINS TO INCLUDE MAD HATTER, TALON, SOLOMON GRUNDY, AND MORE05/24/16 @ 9:44 am EST
Illumination Entertainment, the studio behind beloved hits such as Despicable Me, Dr. Seuss’ The Lorax, Despicable Me 2
, has a new animated film coming out at the end of this year! If you ever imagined what an American Idol
-like singing competition would be like with animals, Sing
is for you!
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THOR: RAGNOROK'S MARK RUFFALO PROMISES MORE HULK05/24/16 @ 9:40 am EST
With a major cliffhanger wrapping up season two last night, not all Gotham
fans may be thinking of which supervillains are coming down the pipeline next.
That's what executive producer John Stephens has to worry about, though -- and in an interview, he revealed that in the wake of Hugo Strange's experiments, we'll be seeing a number of familiar faces popping up in the third season of Fox's hit Batman origin series.
Among those slated for inclusion are The Mad Hatter, Talon, and Solomon Grundy, Stephens said.
"We'll be seeing Mad Hatter in Season 3. We'll be seeing the Tweedle Brothers, too, if we're going to bring the Hatter in. In line with the Court of Owls, we'll be seeing Talon. And, we should be seeing Solomon Grundy," Stephens told CBR.
The Mad Hatter, of course, has been teased a few times already this season. Talon is a memebr of the Court of Owls and a pretty obvious choice for where to go next after their recent introduction.
Solomon Grundy is a bit of a surprise, though. The character was teased but never fully realized in the second season of Arrow
. While he was killed, many fans have hoped that he would return in some form (since that's part of Grundy's schtick). Coming to Gotham
makes a kind of sense -- he's squared off with Batman quite a few times in the comics -- but at the same time, with such a robust rogues gallery, anytime Batman borrows from somebody else it's going to be a little bit of a head-scratcher.Gotham
will be back in the fall, airing Monday nights at 8 p.m. ET/PT on FOX.
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DISNEY RELEASES NEW LOOK AT PETE'S DRAGON05/24/16 @ 9:34 am EST
While doing press for Now You See Me 2
, Mark Ruffalo was asked about his next Marvel film, Thor: Ragnarok
, which had its official cast announced by the studio several days ago.
"I think it'll be smashing. You'll see a lot more Hulk in this one," Ruffalo said of Hulk's return to the Marvel Cinematic Universe. His Now You See Me 2
co-star Woody Harrelson then cut in, asking, "Does The Hulk get Hulk-ier?" To which Ruffalo replied, "The Hulk gets Hulk-ier. The Hulk Hulks out. Hulk-ier and bigger."Entertainment Tonight
's Lauren Zima then brought up Cate Blanchett, who has now been confirmed to be playing the Asgardian Goddess of Death, Hela. Which is not a surprise to Ruffalo, as he kind of let that cat out of the bag back in January.
"She plays the worst of the worst. So evil," Ruffalo teased. "She is going to kill us. It's such a great part she gets to play."
Ruffalo concluded the interview by describing the film as "an intergalactic buddy road movie with Banner and Thor."
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Walt Disney Pictures has released (via Empire) a new image of Pete's fuzzy dragon, Elliott.
Elliott from the 1977 film was a cartoon dragon with lime green skin, a goofy-grin, tiny pink wings, and a mop of pink colored hair. For the upcoming reboot, as you can see in the image above, Elliott underwent a dramatic makeover.
So, why the fur? “When I went to pitch the movie to Disney, I said ‘I want him to be a furry dragon’. Pete is supposed to be cuddling up with the dragon, so let’s make him furry,” director David Lowery told Empire. “I wanted him to feel not like aGame Of Thrones
or Harry Potter
“A lot of [Elliott] is a dog, because people relate to dogs, but I’m a big cat person,” he added. “There’s a seagull in there, and a tiger. Ultimately, it comes down to trying to make a 20 foot tall pet.”