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WAITING FOR TOMMY
By Richard Johnston

JOE QUESADA: Best way to show comics are cool is have chicks enjoy them. Guys follow the girls. Rock and Roll is cool because of the p#$$y not the music and hair.

[Nick planted in tongue firmly in his cheek (or was it Quesada's cheek?) and ploughed on...]

NICK BARRUCCI: How about Julie Strain holding up a comic featuring a beautiful women, a big smile, and saying "Don't strain yourselves over just the words - look at the pictures!"

Too obvious?

Comics! The Best In Entertainment! *

*Unless you go to a nudie bar! :-)

[Nick then began a run down of the Got Milk campaign, and how that lifted the product nationally over ten years. Which went on for ages.]

JOE QUESADA: Milk is available at every corner store so a nationwide campaign makes absolute sense for them.

Most Americans live hundreds of miles away from a place where they can buy comics. Not everyone lives in the big city boys and girls. National ad campaigns without national distribution or ready availability is like taking your money, pissing on it, drying it and then burning it for good measure.

We're better off taking whatever money can be pooled together and doing free sampling campaigns at national chains if we can find a way to get them to take the product.

We are a one distributor industry for the most part. We can blame the boom, we can blame the speculator but for whatever reason we overlook this huge problem.

National ad campaigns will make us all feel better about ourselves, but it isn't going to solve much. F#@%, Kevin Smith speaks to more people about comics on a national level than we will ever be able to. The problem is availability not exposure at this point. I vote for fixing that problem before we fix the perception.

Here's the question to ask yourself. So, you make comics seem cool, what happens then? How are these people going to get them? They're going to look around, not find what they're looking for, get frustrated and then leave. THIS IS EXACTLY WHAT WAS SIGHTED AS A PROBLEM WITH MUCH OF THE MATERIAL OFFERED FOR FCBD. Where can I get another Matrix comic? You think that's a problem, take that and multiply it by millions of dollars spent on TV or EW ads and by millions of peoples worth of frustration.

Look, I appreciate the energy here but we need to think with our heads. This is like the argument I had with everyone over FCBD being locked into May. I still feel it would have been a better promotion to revolve around the upcoming Hulk, but hey, I got outvoted. Of course next year we won't have a comic book movie until July (Spider-Man) and I'll be damned if Marvel is going to be interested in a FCBD in May with no movie behind it. I doubt any publisher will because it'll be like throwing our money away. And of course, why can't we lock FCBD to a month regardless of Hollywood hype? Because we don't have national chains to promote the event properly, it's all ground level with cooperation as the sole coordination.

National ads will look nice and make us feel like we're doing something but they won't sell a single extra comic.

My vote in this matter is give comics away for free to as many people as you can.

And "F#@% BOOKS!" says it all.

Pages: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 Continued Here...

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